The brand was founded by Nguyen Phung and Phung Quang Dat, siblings from the historic city of Thua Thien Hue. They started Feng System at the end of 2021.
“We wanted to create a sense of community,” they say. “We want people to be able to freely express themselves through fashion.” You can see those values in the Sigmavior campaign, with its themes of connection, ostracization, and evolution. “It’s a brand for unique and independent people who fly under the radar.” Nguyen Phung, who’s better known as her cyberpunk-fashion cosplay avatar Limpidity, is also the founder of the brands Atten and D Class, which has its own impressive editorial campaigns.
The Feng siblings want the story to capture people’s struggles to connect amidst our modern-day chaos. “Reality is getting harder to understand,” they lament. “It feels like we’re living in a world where nothing can be relied upon.” This can lead some to extremes when trying to find and prove ourselves. But channeling that through creativity can be liberating and revolutionary. Feng is here for that.
